From Record Store to Record Label: How Rhino Records Changed the Music Business
Overview
Rhino Records co-founder Harold Bronson tells the unlikely story of how a small Los Angeles record shop became a multimillion-dollar music company. Drawing from his book “The Rhino Records Story,” he recalls the anti-establishment spirit, eccentric business decisions and deep love of music that defined the label. Bronson shares how Rhino found success by celebrating overlooked recordings, reintroducing legendary artists and proving that devoted music fans could rewrite the rules of the record business.

