Playing Politics: Presidential Ads and Political Strategies from Eisenhower & Kennedy Through Trump & Biden

This class was filmed live November 13, 2021 in NYC

Leonard Steinhorn | American University

Explore and enjoy the history of political marketing and advertising and how it influences all of us. This multimedia presentation looks at the origins of the 30-second spot — how it grew out of early television advertising — and shows how candidates from Eisenhower to Kennedy to Johnson, Nixon, Reagan and all through Obama, Trump and Biden have used the medium to capture our attention and win our votes.

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