Preferences, Self-Interest, Subtle Choices
Free To Choose Network is a nonprofit media group with a global reach and a passion for big ideas. The network originally launched with Nobel Prize-winning economist Milton Friedman’s groundbreaking 1980 television series “Free to Choose,” and still believes that people—and societies—flourish when free to shape their own lives, pursue personal goals, and make choices that reflect their values. Through smart, accessible storytelling, their programs spark conversations about freedom, responsibility, and what it means to live well.
Overview
Nobel-winning economist Gary Becker and policy scholar Aaron Wildavsky explore how personal preferences and self-interest shape decision-making. Their discussion breaks down the subtle forces that drive everyday choices—from economics and politics to public policy and social behavior.