The Future of Green: Business, Climate Change and Culture Wars

University of Michigan Ross School of Business

Andrew Hoffman is the Holcim Professor of Sustainable Enterprise at the University of Michigan. He also serves as Director of the Frederick A. and Barbara M. Erb Institute for Global Sustainable Enterprise. He has been awarded the Connecticut Book Award, the Aldo Leopold Fellowship, the Aspen Environmental Fellowship, the Manos Page Prize, the Faculty Pioneer Award, the Rachel Carson Book Prize, and the Klegerman Award. He has served on research committees for the National Academies of Science, the Johnson Foundation, the Climate Group, the China Council for International Cooperation on Environment and Development and the Environmental Defense Fund.


The Future of Green: Environmental Sustainability and Business

What does environmental sustainability mean, what will it mean, and most importantly, what will it mean for your business? These questions are increasingly critical as the topic of sustainability becomes increasingly mainstream. Today, firms produce sustainability reports, hire Chief Sustainability Officers, and incorporate sustainability strategies into their core mission. I will show you how to think of environmental issues as a competitive market shift, one not driven by Corporate Social Responsibility (CSR) but rather by core business considerations of operational efficiency, consumer demand, cost of capital, regulatory compliance and others. This framing will help you understand the past and present progression of the business sustainability landscape.

Why Is Environmental Sustainability Important To Business

Professor Hoffman will show you how to envision the market shifts created by climate change, water scarcity, food security, eco-system and the like. These issues are both economic and cultural in nature. In fact, the terms “green,” “sustainability” and even “climate change” have become so politicized in today’s public and political discourse that they become even more challenging for the corporate executive to manage.


Learn More About The Future Of Green

Learn more about the future of green, environmental sustainability and business, and other important topics by checking out additional great videos at OneDayU, including ‘Understanding Insomnia: Why People Can’t Sleep’, ‘Mark Twain On Travel & Writing& ‘Ancient Athens Culture & History’ all on-demand now.



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Toshifumi Bekku

The future of green

The lecture was very provoking in that I have to start thinking about the future more in an out-of-the-box way and I liked it. However, the video which showed only the lecturer’s talk without showing slides. Whoever taking video should have paid more attention on what he was talking and showing to the audience.

3 months ago
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