Why Strategy Matters: How Powerful Brands Lose Their Way

UVA Darden School of Business

Gregory Fairchild is the Isidore Horween Research Professor of Business Administration at the University of Virginia’s Darden School of Business and associate dean for Washington, D.C., area initiatives and academic director of public policy and entrepreneurship. Fairchild serves as an academic director for Darden’s Institute for Business in Society (IBiS). He teaches strategic management, entrepreneurship and ethics in Darden’s MBA and Executive Education programs. He has received a number of awards for teaching excellence at the Darden School.


Effective Business Strategy & Companies That Failed Due To Poor Strategies

In this interactive session, Professor Fairchild will illustrate how unflinching clarity and deep understanding of your firm’s strategy is critical for everyone in your firm, not just those in the corporate suite. Using a Socratic method designed for high engagement, Fairchild will interweave state-of-the-art research findings with stories of leading firms that made missteps. These cautionary tales of leaders that “strayed from their lanes”, yet survived to compete again will make plain why careful strategy development is an unappreciated, yet critical requirement. These aren’t gossipy tales of corporations gone awry, but situations where smart managers made seemingly innocuous mistakes that could’ve been avoided.

By the close of the session, you will have learned how to evaluate, design, and execute a firm’s strategy using a deceptively simple set of tools You will have learned a great deal about the prime elements that lead to advantage, but you will also look at the challenge of strategic thinking differently. You will be able to apply these tools to actual competitive situations in your firm.

Learn More About Effective Business Strategy

Learn more about effective business strategy and other important topics by checking out additional great videos at OneDayU, including ‘Charles Dickens Today’, ‘Movies With Great Screenplays& ‘What Makes Movies Great’ all on-demand now.



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Marsha McFarlane

The audio was poor

The audio was poor. His pacing back and forth and seeing the audiences every move was distracting. We couldn’t see the slides he referred to. I don’t know if its just me but there was no value for me (mostly because I could hardly figure what he was saying) so I ended at about minute 16

2 years ago
Melody Jackson

Impossible to hear.

Looks like it would be a great topic, but you can’t hear. Hard to believe that no one checked the audio prior to recording, let alone afterwards. Very, very disappointing. You should have him do it again.

6 months ago
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